The Government of Canada and Multiculturalism Essay examples

â€Å"Multiculturalism† entered public speech in the late 1960s and early 1970s in Canada that focused on unique cultural diversity, nationalities, and ethnicity across the nation. Multiculturalism and Immigration are important factors in the development of Canada to attain a strong multicultural example of economic stability, social and political growth which leads to the emergence of Canada’s identity and culture. The artefact design indicates the deep understanding of Canadian Multiculturalism which helps to shape the nation. Many immigrants from different countries around the world bring their values, traditions, religious and cultural beliefs, clothes, food, entertainment and their knowledge. Multiculturalism benefits Canada’s society and†¦show more content†¦During the 1950s, the federal government made the decision that cultural diversity is essential to the success of Canadian society. Also based on Multiculturalism was the introduction of the Immigration Act of 1976, which brought about huge significant changes to the immigration policy and how it would operate in Canada. The Act called for consultation with provinces on the planning and management of immigration and allowed for refugees to be considered a distinct group to be selected and admitted from immigrants (Citizenship Immigration Canada). All Canadians are equal before the law and have equality opportunity reg ardless their origins. â€Å"Canada’s laws and policies recognize Canada’s diversity by race, cultural heritage, ethnicity, religion, ancestry and place of origin and guarantees to all men and women complete freedom of conscience, of thought, belief, opinion expression, association and peaceful assembly. All of these rights, our freedom and our dignity, are guaranteed through our Canadian citizenship, our Canadian Constitution, and our Charter of Rights and Freedoms†. In 1977, in the province of Quebec, French was declared, by the Federal government, followed by English to be used in all their official language provincial government, businesses, schools, hospitals, courts, restaurants, and other public places. The majority of Quebec’sShow MoreRelatedWhat Canada s Government Should Not Be Tolerated Under Multiculturalism1698 Words   |  7 Pageshave become increasingly more diverse. As a result, governments have begun introducing multicultural policie s which protect and accommodate the practices and beliefs of various minority groups. Granted that multiculturalism has enriched modern societies with creativity, innovation, and economic prosperity, problems have arisen. One of the significant challenges faces these societies is what should or should not be tolerated under multiculturalism. This question has resulted in conflicts between groupsRead MoreCanada Is A Multiculturalism Country1070 Words   |  5 PagesWe always say Canada is a multiculturalism country. However, what is multiculturalism? A country that is full of people with different cultural backgrounds and different races living together in peace. Canada is a multicultural society, so an increasing number of immigrants came to Canada, mostly from African, Asian, and Caribbean countries. But in Canadian history of multiculturalism has started with xenophobic approach to immigrants. In the beginning of 20th century, immigrants could not be recognizedRead MoreCanadas Mu lticultural Dynamic1357 Words   |  6 Pagesinto Canadian society ever since the government began to acknowledge diversity within the country. This paper will argue that multiculturalism represents a qualitatively better approach to ethnic diversity than did the Canadian immigration and cultural policies that preceded it. Restricted immigration and aboriginal assimilation negatively affect the larger picture of Canadian culture in comparison to public policy supporting multiculturalism. The idea of Canada being a â€Å"multicultural† society hasRead MorePierre Trudeau s Policies On The Economy899 Words   |  4 PagesPierre Trudeau’s Policies Pierre Elliot Trudeau was the 15th Prime Minister of Canada. He served as Prime Minister from April 1968 to June 1984. During his time in office, Prime Minister Pierre Trudeau introduced many new policies. Pierre Trudeau’s policies on the economy, the environment and multiculturalism greatly benefitted Canada. Pierre Trudeau’s policies on the economy benefitted Canada. Trudeau introduced many new support programs. They included increased unemployment insurance, benefitsRead MoreMulticulturalism Essay1049 Words   |  5 Pagesâ€Å"Canada was the first country to adopt an official policy of multiculturalism in 1971† (Carl Skutsch, 2013). Canada is known worldwide as a multicultural country. On 8 October 1971, Prime Minister Pierre Trudeau announced multiculturalism as an official government policy in order to preserve the cultural freedom of all individuals and provide recognition of the cultural contributions of diverse ethnic groups to Canadian society. The government then began to support multiculturalism in a variety ofRead MoreMulticulturalism in Canada1819 Words   |  7 PagesMulticulturalism in Canada An Overview The term multiculturalism has been used by the Canadians in two different perspectives. The first use of this word is descriptive; meanwhile the other one is normative. The former sense implies the description of various religious and cultural groups that the Canadian population consists of. The nation of Canada is based on people from various races, religions and cultural backgrounds and there is a general acceptance of cultural pluralism in the countryRead MoreMulticulturalism Is An Essential Symbol Of The Canadian Heritage And Identity Essay1106 Words   |  5 PagesPromoting Multiculturalism: As it is considered that Canada’s officials policy of multiculturalism inspires a diversity of religions as part of the diversity of cultures. The multiculturalism Act 1988 proclaims that â€Å"Multiculturalism is an essential symbol of the Canadian heritage and identity.† The government and the public school system always give effort to promote the sense of multiculturalism. The ideals of the multiculturalism are helping the minorities to breathe their faiths and beliefsRead MorePierre Elliot Trudeau974 Words   |  4 Pagesbrought change that would change Canada forever in a positive manner. Although it can be argued that Trudeau’s behavior was outlandish and informal at times, it could be considered charismatic, however, his behavior to politics was superior. He was inspired to change Canada and make it a better place to live. He did so by implying the Charter of Rights and Freedoms, multiculturalism, and using laws to make Canada a better place. Pierre Ellio t Trudeau’s actions changed Canada for the better. On AprilRead MoreEssay about The Aspects of Multiculturalism in Canada838 Words   |  4 Pagesbuilt on immigration, Canada has long had a reputation of being culturally and ethnically diverse. While multiculturalism is meant to be built on equality and appreciation of different cultures, its concept has gained both support and opposition. On one hand, it allows for more assortment and the voices of minorities have a higher chance to be heard. On the other hand, loss of unity and conflicts may occur due to contrasting worldviews of the citizens. All in all, multiculturalism is a controversialRead More Canadas Identity Essay1276 Words   |  6 PagesCanada’s identity comes in many shapes and forms. Multiculturalism has been adopted and is at the forefront of Canadian identity. Following the Second World War, Canada’s multiculturalism policies became more acceptable and even successful in, not only accepting, but inviting multiple ethnic cultures in. In contrast to oth er countries, multiculturalism adaptation works for the Canadian culture. Canadian policies on multiculturalism have shifted over the past few decades; policies are now implemented

Total Quality Management - Frito Lay - 2728 Words

I. Company Background The success of Frito Lay is a tribute to two entrepreneur’s dreams. In 1932, C.E. Doolin purchased a bag of corn chips in a cafà © in San Antonio, Texas. He learned that the chips manufacturer was selling his business so he purchased the recipe and began selling Fritos Corn Chip. Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. He then purchased the manufacturer, and the H.W. Lay Company was formed. It soon became one of the largest snack food companies in the Southeast, and LAYS brand Potato Chips is still Americas favorite potato chip. In 1961, the Frito Company and the H.W. Lay company merged to become Frito-Lay, Inc. Today, Frito-Lay brands†¦show more content†¦They continue to receive patronage because of their quality and delicious potato chips. As the trend now is to have healthy dietary habits, Lay’s boast of its all natural ingredients to further penetrate the market. Features Lay’s potato chips brands itself as an all natural product emphasizing on three simple ingredients – potato, oil and salt. Since 2003, the company removed transfat from most of its products including Lays and declaring the potato chip as having 0g Transfat in their packaging. It is also MSG, soy, gluten and milk ingredient free to also cater to consumers who have health concerns on the said substances. Moreover, Lay’s potato chips is a good source of potassium and are only made from Grade A potatoes. Furthermore, Kosher OU is featured in the snack which means it is acceptable to be eaten by those who practice and follow the Jewish dietary laws. Conformance Lay’s plant is capital intensive with only a minimal work force needed to operate several machines used to produce its products. The potatoes are precisely cut into thin chips by machines to ensure crispiness when eaten by consumers. Several machines are used throughout the process of making the chips to guarantee their uniformity. Bad chips that have burnt spots are removed by a machine so that only perfect chips are packed and received by the consumers. Reliability The printed date on the Lay’s potato chips packaging is anShow MoreRelatedFrito Lay Quality Controlled Potato Chips919 Words   |  4 PagesFrito-Lay Quality Controlled Potato Chips Frito-Lay places direct emphasis on the quality control of their products. The multi-billion dollar snack food giant produces billions of pounds of their products and has quality controls instituted in every facet from inception to final delivery of their products. Frito-Lay strictly follows the American Institute of Baking (AIB) standards and conducts unannounced visits of their plants. They also have established processes, metrics, and specialized staffsRead More460 Syllabus KWONG Winter 11 121220855 Words   |  4 PagesSTUDIES IN OPERATIONS MANAGEMENT Winter 2011, SHC C368 Instructor: Kern Kwong, Ph.D. Office: Simpson Tower 805 College of Business and Economics California State University, Los Angeles Office Hours: Tuesday: 2:00-6:00 p.m. Email: kkwong2@calstatela.edu Website: http://instructional1.calstatela.edu/kkwong2/Mgmt460 Office Telephone: 323-343-2899 [Use email if you need a reply quickly.] Course Description Management 460 is a case studies course in the management of manufacturing andRead MoreFrito Lay Organisational Structure Operations Management2725 Words   |  11 Pagesï » ¿ A-1 Role of Operations Management a) Operations management refers to all levels of an organisation and how best to efficiently convene, fund, maintain and maximise its services and/or operations, both internal and external. The core goal/objective of operations management it to maximise outputs while reducing and minimising the inputs required to achieve the desired results. Whereas Production management refers to how to best manage, organise and control either a product or service that anRead MoreCase Analysis Frito-Lay4387 Words   |  18 PagesSustain Your Chips —Sustainable Strategies Consultation for Frito-Lay Inc. 2011 Gillian Hrycko, Goya and Jake Eco-Innovations Consulting Firm 2011/7/18 Executive Summary Frito-Lay is a brand known by almost every consumer in North America. With products being exported to 79 countries around the globe and accounting for almost 62% of the salty snack industry in North America, it is certainly a powerful brand. YetRead MoreConsumer Behaviour Towards Lays Products5112 Words   |  21 Pages CHAPTER - 1 INTRODUCTION Frito-Lay has had a long commitment to Supplier Diversity. Since the 1960s Frito-Lay pioneers such as Harvey Russell, Don Kendall and Jim O’Neal believed early on that diversity and inclusion provide a competitive advantage that drives business results. They understood that developing partnerships with minority-owned and women-owned suppliers would help build the world-class supplier base the company needed. In 1983, Frito-Lay formally launched its Supplier DiversityRead MoreStrategic Marketing Plan of Frito-Lay3370 Words   |  14 PagesChief Marketing Officer Frito-Lay North America 7701 Legacy Dr, Plano, TX Dear Ms. Anindita Mukherjee, We are pleased to submit you the report you requested on September 21, 2012. The report is entitled â€Å"Strategic Marketing Plan for Frito-Lay†. This report provides information of current and potential target market for Frito-Lay. This document consists and concentrates on the existing marketing strategies and recommends strategies to improve the current status of Frito-Lay. After carefully analyzingRead MoreSwot Analysis Of Pepsico1602 Words   |  7 PagesFocusing more on operations management which is a key core to operating a successful company like PepsiCo. Significantly the mission statement of this company states â€Å"As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, ourRead MorePepsico6116 Words   |  25 PagesStrategy in 2014 John E. Gamble Texas AM University–Corpus Christi P epsiCo was the world’s largest snack and beverage company, with 2013 net revenues of approximately $66.4 billion. The company’s portfolio of businesses in 2014 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumedRead MoreSun Chips3658 Words   |  15 PagesI CCFY MADE ON BEHALF OF Frito-Lay, Inc. - Sun ChipsTM Multigrain Snacks I 6 Au3hsf -, - k07 NUS Gusinass School In mid-1990, Dr. Dwight R. Riskey, Vice President of Marketing Research and New Business at Fritu-Lay,Inc., assembled the product management team responsible for Sun Chipsm Multigrain Snacks. The purpose of the all-day meeting was to prepare a presentation to senior Frito-Lay executives on future action pertaining to the brand. Sun Chipsm Multigrain Snacks isRead MorePepsico Case Study Essay3032 Words   |  13 Pagesthe intersection of business and public interests. The company was organized into four business divisions which all followed the corporation’s general strategic approach. Frito-Lay North America manufactured, marketed, and distributed such snack foods as Lay potato chips, Doritos tortilla chips, Cheetos cheese snacks, Fritos corn chips, Quaker Chewy granola bars, Grandma’s cookies, and Smartfood popcorn. The PepsiCo Beverages North America beverage manufactured, marketed, and sold beverage concentrates

Swagata The Marketplace

Question: Explain the marketplace "Swagata". Answer: Swagata is an online marketplace for clothing for women, men and kids. It can be one of the leading e-commerce platforms of Australia for products in fashion. Headquarter in Sydney, Australia; other than me the company other two most experienced founder Emily Smith and Sophie Williams. The company focuses on retailing of products in apparel. We planned to extend its growth with the retailing of popular fashion and lifestyle brands of the country. It offers 500 fashion brands with Adidas, Nike, Lee, Puma, and Arrow, US Polo etc in the online market. Swagata has more than 1,000 employees and has estimated revenue of $200,000. We acquired exclusive fashion in online through the inclusion of designer apparels. We also includes a virtual fitting room for the customers and Native5 a cloud hosed application of mobile platform which enables to build and to deploy mobile, tablets and desktop applications (Yu et al. 2016)..The corporation has some segments: Australia, worldwide and Swagata Web Services. Though, main focus is on local market. Swagatas, Australia segment focus on retail sales and the subscriptions, the Australia segment deals with www.swagata.com, www.swagata.au and www.swagata.com.mx. Our companys section on international trade sales focus on customer products which includes sellers as well as subscriptions through the international websites such as www.swagata.com.br, www.swagata.cn, www.swagata.fr, www.swagata.nl and www.swagata.es. Though, we have planned to enter in the international market but with small quantity. The company makes the clients to contact the website openly and through mobile websites and its application. The company includes Swagata Prime which offers a yearly relationship program to a wide range of products. Swagata offers wide range programs so that sellers are enabling to put up for sale their goods and complete the orders all the way through Websites as well as sellers websites (Huseynov and Y ld 2014). Mission Our mission is to provide customers with style and elegant design that would energize for any activity in outdoor. Swagata has comfortable and durable clothing which is suitable to wear on snowboarding, drifting down in a river or running in beach (Fusion-io Accelerates China's Online Shopping Leader JD.com 2013).Our mission is to provide a global marketplace in online where anyone can trade in fashion that enables the economic opportunity of the world (Couzin et al. 2014). 3. Products and Service offeringSwagata produce wide range of products of women, men and kids through online. We offer cloth of almost every type. Our main focus is on seasonal clothing of customers which includes the following (Kamal Hayder Kazmi 2015). Fleece outwear Rain gear, coated nylon and waterproof breathable Synthetic Cloth for activities of outdoor Hats Shorts Pants Shirts4. Market analysis summaryThe clothing industry is growing rapidly in all over the world. The increase number of online shopping site s has also increased because of the growing number of use in internet. But, there are no companies in Australia who are exclusively selling their designers and branded products through online. The reasons which support the statement are huge but the most important is that it provides new and branded products. We emerge as new platform for the online products in the market. Swagata ensures to provide customers with the use of their technology expertise. It is considered in the online marketplace as the lowest cost in customer centric (Mosteller et al. 2014). 4.1. Industry analysisThe online retail growth of the country is growing in an unprecedented rate. The rise of internet business and availability of broadband enables the growth of tablets and Smartphone. It enables people to buy product from online. The major reason for the online buying is because of the ways like cash-on-delivery facility and the offers and discounts available through online. The growth of online products for women and kids enables the power of shopping more to customers. The given study analyzed that the major reason for online shopping is for the preferences of purchase and spend the patters under brands of different price (Nag et al. 2014). Competition Our aggressive edge is to center the main on development than on the products. The website of Swagata is endpoint of our complete selling program to impel customers attention in company. Though the quality and attractiveness of our products and service are different and innovative from other online fashion stores and Swagata knows website building is the most important job (Mabry 2012). Emily Smiths experience of 14 years with Amazon is the key essential for the success of Swagatas website. Amazons website is the most attractive and accessible website in the fashion industry. Her experience can be considered as invaluable in predicting the customers satisfaction in clothing industry (competitive advantage 2016). Our plan is to introduce a new measurement in clothing industry which will reduce the confusion of the customers and the fittings. It will, in return would increase customer satisfaction and will reduce the returns (Brem et al. 2016). Swagatas agreement with Woolworth would g ive him the strong competitive advantage over others. The design team would work with the manufacturing of in-house clothing products of Woolworth. Woolworth would produce them sufficient product which would help to meet the demand which was planned. It would enable to keep low for the production cost and enable Swagata to grow further (Kumar and Pansari 2015). Primary Target Market Swagata focus two distinct groups of people of online purchaser People with age group of 17-29: Youth are the one who derives the market and it is an important group who can be attracted through the website. The age group mentioned has less amount of money than other age groups. This group prefers to have clothes with variety of design and in affordable price. The main concern of our group is to get well defined design for them. The company provides products according to their needs. Swagata enabled a logo which is attractive so that it can attract the customers widely. We provide clothing of variety brands with seasonal offers and discounts so that the customer of this group gets attracted. The group is one which is the most influential group. It helps to influence other groups of same age. They prefer variety of design than quality. Swagata cater the needs of them through emerging with products according to their choice (Al-Debei et al. 2015). People with the age group of 30-50: Th e people of this group are the core group for the success of Swagata. Though, the group is harder to pull into the attractiveness of the website. The key findings of this group are quality along with attractiveness and website. The main concern of this group is to get quality product. This group has a good purchasing power. The group wants to assure that they get products which deliver the way the customers wants to. They give preference over quality and comfort more than any other thing. The group also wants to have product which is hassle-free and as well as speedy (Yeoh et al. 2014). Marketing Swagata makes a simple marketing strategy for its products. We advertize our shopping sites in various Australian Fashion and beauty magazines like iSUBSCRiBE, Cream magazine, Follow magazine, Oyster, Vogue and Russh (Pike and Page 2014). In the initial stage we planned to offer a discount of 10% on all branded products under $ 100 and along with that 15% discount for products over $100. The company also planned to make the same strategy at the time when seasonal clothing will be introduced (Longfield, et al. 2016). Product Swagata offers a wide rage range of products from age group of new born till 70. It enables to product looking on two segments i.e. on quality and designs. We tie up with various brands like Nike, Adidas, US Polo, Lee, Levis etc. Along with that it got tie up with some popular retailers like Woolworth and Myers. Products of such retailers can be found on Swagata. Swagata also contributes its major attention in designer forum. Consumers can get variety of fashion designers products like style stars, Tsubi, Sass and Bride (Tontin 2016). Pricing Swagata has the most convenient strategy for all age groups. Swagata made the pricing strategy keeping in mind of various target market of there. We have customers who want quality and other wants design and there is another type who wants both. The pricing strategy has made according to the, People who consider both designs and quality pricing strategy has made as their products are much costlier than other two groups. Swagata made a strategy on price so that it cater the needs all groups. We have high priced products of international brands and along with that with the top designers. Secondly, they produce products of local brands and of Local designers where the products are much lesser in price. It helps to boost the pricing strategy Swagata also produces discounts and offers according to season. Distribution Swagata made the distribution channel according to the 4Ps i.e. product, price, place and promotion. The major function of our company includes four functions. Order processing, warehousing, inventory management and transportation. These are the four channels through which the functioning of Swagata occurs. Swagatas product comes from the wholesaler and the retailers to the company then it goes to the customers. Large quantity of small products and packages are involved in their merchandising. Variety of delivery options is available. The other distribution channel is the product coming from supplier to Swagata and then finally reaching to customers. We also enables drop-shipping channel which enables the product to come from distributer or manufacturer to Swagata and then to customers (Kumar and Pansari 2015). 6.4 PromotionSwagata appears to adopt many promotional activities. The promotional activities help the company to boost it sales. Our company is new in the market so it needs to adopt promotional activities to customers get knowledge about the product. Many promotional activities are involved into the Swagata. Swagata enables to adopt promotion through online as well as through office. The main target customers belong to two groups as been discussed. In one group the customers are mostly teenagers or students. They are mostly familiar with the social networking sites. So, we give most of its attention for selling of the product through giving promotions in Facebook, Twitter. Swagata also organizes many fashion shows in colleges so that students could get more knowledge about its product. Moreover it also enables to provide gift voucher of the winner of fashion show. The second group as mentioned is mostly of middle age groups. Keeping those customers in mind Swagata enables to promote their online site in various fashion and sports magazines. We also gives a wide amount of promotion through TV channels. They target the serials with high TRP and along wit h that various sports channels. Recently, we planned to include awards and appreciations along with sponsorship into various conferences targeting different offices of Australia (Ahmed and Akhlaq 2015). Financial plan Reference Ahmed, E. Akhlaq, A. 2015, "Digital commerce in emerging economies: Factors associated with online shopping intentions in Pakistan", International Journal of Emerging Markets, vol. 10, no. 4, pp. 634.Al-Debei, M.M., Akroush, M.N. Ashouri, M.I. 2015, "Consumer attitudes towards online shopping", Internet Research, vol. 25, no. 5, pp. 707-733.Brem, A., Maier, M. Wimschneider, C. 2016, "Competitive advantage through innovation: the case of Nespresso",European Journal of Innovation Management, vol. 19, no. 1, pp. 133-148.Chang, D. 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